Abandon looseness, Chongqing liquor needs to integrate and attack


According to chenhongbing, general manager of Shixian Taibai Liquor (Group) Co., Ltd., each district and county in Chongqing has its own small distilleries, resulting in vicious internal competition and waste of resources. Especially in the middle and low-end market, Shixian Taibai and Jiangjin Laobaigan have been fighting bloody battles. In the middle and low-end market, they are basically losing money and making profits from middle and high-end products. Therefore, in order to fundamentally revitalize the liquor industry in Chongqing, we must make up our minds to realize the comprehensive integration of assets, resources and technology as soon as possible. First, all assets of liquor enterprises in all districts and counties in Chongqing, including tangible assets such as land, plant and equipment, and intangible assets such as technology and brand, are effectively integrated and managed through allocation, acquisition or joint-stock transformation. On this basis, conditional acquisitions and mergers are carried out for liquor factories in surrounding districts and counties, and efforts are made to build a liquor industry group with assets of 10 billion yuan. The second is to establish an agricultural "211" project, that is, to plan and develop 20 "10000 mu sorghum production bases", 10 "10000 mu glutinous rice production bases" and 10 "10000 mu barley production bases". Through this industrial chain, farmers, enterprises, the government and the market are organically connected. If the liquor production base, sales base and logistics base are established or expanded in the raw material production base, greater effects will be generated, and win-win and multi win will be achieved. Third, through technology integration, it can break through the long-term blockade and confidentiality of various enterprises on technology, and improve the scientific and technological content and economic value of liquor from the quality. Yanglin, chairman of Chongqing Light Textile Group, said that liquor is a business card of China and Chongqing. Under the background of foreign liquor seizing the Chongqing market, domestic liquor enterprises continue to accelerate the expansion, and Chongqing liquor industry is killing each other internally, Huaxia liquor news must be a source of articles to fundamentally revitalize Chongqing liquor industry through reasonable planning and integration.


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