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The wine industry continues to expand, and Chongqing wine said that "pressure" is great

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2022-01-24 11:22

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With the increasingly fierce competition in the liquor market, in recent years, old famous liquor and second-line famous liquor have accelerated the pace of reorganization and integration, and positioned their products as national brands. In the past, Suzhou wine was famous for its four major distilleries of "three ditches and one river" (Shuanggou, Tanggou, Gaogou and Yanghe). In recent years, Yanghe, Shuanggou and Gaogou, among which Yanghe, Shuanggou and Gaogou have a good momentum of development, are known as the "top three of Suzhou wine". In 2010, the integration of two famous wine resources, Yanghe and Shuanggou, gave birth to a new 10 billion "wine industry aircraft carrier". Yanghe bought 44.66 million shares of Shuanggou wine industry at a price of 536million yuan, making its shareholding in the latter reach 40.6%. In the fourth quarter of 2010, Yanghe broke the 6billion mark. In just six years, its net sales increased by nearly 60 times of the base, and its profit margin and market value were close to or higher than that of Moutai. Shanxi Fen Liquor was once a unique branch of the Chinese liquor market, but in recent years, the production and sales revenue of Fen Liquor have tended to lag behind. The main reason is that Fenjiu Group has not received enough investment and lacks the power of development. In this case, in April, 2010, Fenjiu Group signed a strategic cooperation agreement with Luliang municipal government in Shanxi Province. The two sides decided to jointly invest 5billion yuan, half of which came from private capital of Huaxia Wine News, which is the source of articles from Fenyang and surrounding areas. In three years, they will jointly build a key project of Xinghua village wine industry centralized development zone with a wine output of 100000 kiloliters, and cooperate with private capital under the guidance of the government, It will undoubtedly accelerate the large-scale development of Fenjiu Group. There are about 30000 enterprises in the domestic liquor industry, and 13000 to 15000 enterprises operate normally.
Nowadays, most well-known liquor enterprises have the intention of merger and reorganization, and more and more are put into practice. Facing the accelerated restructuring and continuous expansion of the domestic liquor industry, which means that a larger scale and capital will bring a stronger marketing offensive, Chongqing liquor industry is facing unprecedented pressure.

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Ancient sauce wine, ancient famous sauce, rich national sauce, colorful Guizhou wine

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