With the rapid development of China's economy and the continuous improvement of China's international status, more and more elites are not only satisfied with fragrant cars, luxury houses, famous tables and delicacies as material evidence of identity and taste, but also need products with noble quality, a sense of exclusivity and rich cultural heritage to present the elegant and exquisite life of elites and celebrities, which is also the future direction of extending the value of soy sauce wine.
Relying on the high-end value marked by scarce resources, sauce wine will become a treasure of wine industry wealth!
In recent years, driven by the upgrading of consumption structure, Maotai flavor liquor has been increasingly sought after by high-end consumers, and the market continues to heat up. Many liquor enterprises have begun to make efforts in Maotai flavor category, and various capitals have also flocked to the field of Maotai flavor liquor. What is the reason for the rise and popularity of Maotai flavor liquor, which accounts for only about 2.5% of China's total liquor production?
According to statistical data, from 2001 to 2010, the 10-year average growth rate of China's liquor industry was 16%, close to twice the average growth rate of GDP in the same period; From 2005 to 2010, the compound growth rate of liquor industry reached 21%. From January to June 2011, the sales revenue of China's liquor manufacturing industry reached 172.7 billion yuan, a year-on-year increase of 38%; The profit was 25.6 billion yuan, a year-on-year increase of 42%.
Among the various flavor types of liquor, the compound growth rate of Maotai flavor type was the highest, with 32%, followed by Luzhou flavor type with 18%, and Fen flavor type with 17%. Although the output of Maotai flavor liquor only accounts for about 2.5% of the total output of liquor, the sales volume accounts for 15% of the industry, and the profits and taxes account for more than 30% of the industry. Maotai flavor liquor has undoubtedly become the liquor category with the most development potential and the best growth.
In the high-end sauce and wine market, sauce and wine are not only the nectar in the mouth of the upper class. With the passage of time, the progress of society and the improvement of living standards, soy sauce wine is no longer a simple thing in the cup. Liquor is known as the flowing gold, and sauce liquor is the best in liquor. Whether it is gold or stock, its value will fluctuate with the development of the market.
However, this flowing gold, not only will not have too much ups and downs, but also will be more valuable and precious because of the age! Therefore, liquor has been regarded as a treasure by many discerning and visionary investors in the upper class or collectors, and sauce wine is even more a treasure among treasures! The exploration of the value of sauce wine collection has greatly promoted the value of sauce wine to a higher level. To this end, we can sum up two points:
Quality and health drive consumption boom
The rise of Maotai flavor liquor is not only the background factor of consumption level and grade improvement driven by the upgrading of consumption structure, but also the embodiment of consumers' pursuit of green and healthy drinking consumption trend, but also the inevitable result of the liquor industry's adjustment of product structure and improvement of market competitiveness.
First of all, Maotai flavor liquor belongs to pure grain brewing. It will never add any foreign substances, nor will it use water to reduce the alcohol content, let alone any additives. It must be blended with the original liquor. That is, the final alcohol content is blended with the original liquor with different alcohol accuracy, 53 ± 1 degrees, which is the strongest concentration of alcohol and Water Association.
Second, the extraordinary taste taste taste. Many consumers reflect that the taste of Maotai flavor liquor has a relatively irreversible feature, that is, after getting used to the taste of Maotai flavor liquor, it is difficult to accept the taste of other flavor liquor.
Moreover, adding a small amount of soy sauce liquor can quickly improve the quality of other flavor liquor, and can play a role in "improving the liquor body, covering the disorderly, round and long aftertaste, and improving the liquor quality" for other flavor liquor, which is an open secret of the industry.
For example, the multi grain liquor has no style of multi grain liquor without "sauce without exposure"; It is also difficult to call the flavoring liquor "flavoring liquor" because of its lack of Maotai flavor or its strong and weak Maotai flavor; Even if a very small amount of sauce liquor is added to the new craft liquor, the liquor body will become plump and supple, and to a certain extent, it will also be covered with a strong aroma of mud, making the aftertaste mellow and long. From this perspective, the development of Maotai flavor liquor by many enterprises is also a need to improve and enhance the quality of liquor.
Many properties of soy sauce wine have been widely recognized by consumers and manufacturers. Under the guidance of opinion leaders' consumer groups, Maotai flavor liquor has become a favorite in the consumer market. It has become a synonym for good wine in both the luxury collection market and the hearts of ordinary people.
In addition, Maotai flavor liquor conforms to the concept of healthy consumption. With the continuous improvement of people's quality of life and consumption level, people pay more and more attention to food safety and drinking consumption health. Maotai flavor liquor is rich in a variety of trace elements and biological flora, which is less harmful to human body. It conforms to people's healthy consumption concept of "drink less, drink better", which also promotes the continuous warming of Maotai flavor liquor consumption to a certain extent.
Various capitals have entered the field of sauce and wine
There are many background factors for the rise of sauce wine, and the decisive factor is the leverage of the market. Compared with other flavor types, the wealth effect generated by the high market return of sauce wine has promoted the rapid expansion of sauce wine camp.
In recent years, the cultivation of Maotai flavor liquor consumption is accelerating, and the bottleneck of "origin and production capacity" is gradually being broken through. The huge market demand space is bound to form a strong market driving force. In the next three to five years, the scale of sauce Liquor Group will grow rapidly, and its sales share in the whole liquor market will soar.
The unique resource scarcity, high rate of return and high added value of Maotai flavor liquor undoubtedly make the capital more excited and smell the huge interest temptation. Therefore, in recent years, various capitals have extended their tentacles to the field of sauce and wine, hoping to share the profits. In addition to the traditional liquor bosses, especially the traditional Luzhou flavor bosses, it is not surprising that they have been used to investing in soy sauce liquor. Whether it is national or regional famous liquor, the expansion of soy sauce liquor has mushroomed.
Mainstream liquor enterprises, especially Luzhou flavor liquor enterprises, have taken sauce liquor as an important measure of category supplement. The vast majority of these enterprises are optimistic about the great potential of soy sauce liquor category in the future liquor pattern and actively enter. Therefore, this part of capital will become an important force to promote the nationalization and scale of soy sauce flavor.
In addition, non industry capital represented by Yihua group has also entered the sauce and wine industry. Because of their strong background, advanced concepts and long-term preparations for most of the investment in the sauce and wine industry, the large-scale entry of industrial capital outside the industry will have a far-reaching impact on the sauce and wine market. Investing in sauce and wine is investing in the future!